The vertical axis, by contrast, shows the offering level that buyers receive for a given factor. Here you list the key factors players in an industry compete on and invest in. The horizontal axis shows the key factors of competition, starting with price. To learn more about the difference between strategy and tactics, read our post: Strategy vs Tactics: What is the Difference and Why it Matters. Only when people agree on what the current strategy and strategic landscape are, and see and agree on the clear need for change, will you create real alignment and inspire their willingness to act. Second, it ensures that everyone is on the same page. Whether you are about to embark on a blue ocean shift, or simply want to make sure you truly understand your industry’s status quo, having a clear and shared picture of the current strategic landscape is critical.įirst, it ensures that you have a strategy, not merely a collection of tactics that may make sense individually, but don’t add up and may even be contradictory.

The Benefits of Drawing a Strategy Canvasĭo you have one simple picture that captures your overall strategy, a picture that every manager understands and that puts everyone on the same page? Do you know what factors your industry or target industry competes on and invests in? Do you know what sets your product or service offering apart, and how it diverges from the competition? In short, do you and your team have an objective view of the current state of play in your industry?

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