Describing “It’s Here” as “characterless” and the album itself as containing “featherweight production and unimaginative material”, some praise was given to “Time” (which was compared to the work of Belinda Carlisle) and “In Hollywood” (featuring a “Madonna-esque sense of drama”).

Colin Irwan of Smash Hits, despite referring to Wilde as “one of pop’s more welcome survivors”, accused the singer of “underselling” herself. Love Moves received mostly negative reviews from contemporary critics. In Australia, the album peaked at #126 on the ARIA albums chart. Five singles in total were released across Europe, with “It’s Here” becoming a Top 20 hit in Scandinavian countries and “Can’t Get Enough” making a Top 20 entry and long run on the French singles chart. This was the first Wilde project to yield no Top 40 releases in the UK (“Time”, the second release, is the lowest charting single in her discography). So it wasn’t a complete shock… but it was very disappointing.” But it didn’t really come as too much of a big surprise, because my career before then had always been very up and down.

Wilde herself believed “it was a very strong album, and it was very disappointing that it didn’t do well. It includes guests Jaki Graham, who contributed backing vocals, and Deon Estus, playing bass guitar. Some critics noted the MOR feel of the album and the use of similar production sounds throughout. The album attempted to capitalize on the success of Close, but although a Top 10 in Scandinavian countries, it failed to sell as strongly as its predecessor.

Promotion began in the spring of 1990 with the release of the single “It’s Here”, a track with Spanish guitars. The album contained six tracks written by Ricki and Kim Wilde and four tracks written by Kim Wilde and Tony Swain. Love Moves is the seventh studio album by Kim Wilde, released in May 1990. This album has produced many hit singles:

Kim wilde storm in our hearts